When previously the digital marketing domain was dominated by content only, right now the preference is also shifted toward video marketing. The millennial smartphone users find it easy and entertaining to watch a video over reading the verbose content. Therefore, companies like Media One are taking up the responsibilities for producing high-end podcasts and video marketing Singapore.

For video marketing, the digital marketing company takes the responsibility of creating the story and preparing the script. They also have to hire performers for the videos too and a camera for shooting the video. Later on, they post the video on YouTube or their websites and social media profiles for enticing more audience.